What AI means for travel Now and in the Future

Artificial intelligence (AI) has already begun to reshape the travel sector in ways we could not have imagined a few years ago. Travel agencies, both locally and globally, are facing radical changes in the way they operate and travellers are now enjoying more personalised and unique experiences.
But let’s look at how AI is impacting the industry today, and what it may mean for the future.

The Current State of AI in Travel Agencies
Today, AI is widely used in travel agencies to automate many of the traditional processes. Chatbots and virtual assistants, such as digital agents, facilitate 24/7 customer service by answering questions, providing information and assisting with bookings.
A study* by McKinsey reveals that automation can reduce travel agency costs by up to 30%, while increasing the speed and accuracy of the services offered. Companies using AI in customer service see increased customer satisfaction by 10-15%.

The Future of AI and Travel Agencies
Looking to the future, AI promises even greater changes. Predictive data analytics will allow travel agencies to predict customer preferences with even greater accuracy, suggesting trips and services that are perfectly suited to their individual needs.
Intelligent AI systems will be able to monitor real-time availability of flights, hotels and other services, redirecting customer choices based on current conditions. These capabilities will fundamentally change the way travel agencies operate, with the role of the travel agent becoming more advisory and less managerial.
By 2030, it is estimated that the AI market will reach $190 billion, with the travel sector holding a significant share of this growth. Companies that invest early in the technology will have a head start in an increasingly competitive industry.

The Link to Education: the example of arkias.gr
To fully exploit the potential of AI, tourism and travel agency professionals will need specialized training.
Training in handling systems such as Sabre GDS (Global Distribution System), which connects travel agencies with airlines, hotels and other service providers, is critical. The same goes for customer experience training, where professionals will learn how to combine human interaction with artificial intelligence to deliver an exceptional customer experience.

arkias.gr offers specialized training programs with certification that meet these needs. With its experience and knowledge, it can equip tourism professionals with the necessary tools to meet the challenges and opportunities that AI brings.

Education is the key to adapting to the digital transformation the industry is experiencing. With the right preparation, travel agencies will not only survive the changes, but will lead the way in providing unique, personalized experiences for their customers.

*source: https://www.mckinsey.com/industries/travel-logistics-and-infrastructure/our-insights/what-ai-means-for-travel-now-and-in-the-future#/